Instagram image sizes and limits

• Tallest feed photo1080 × 1440 px
• Square feed photo1080 × 1080 px
• Widest feed photo1080 × 566 px
• Photo through the publishing API4:5 to 1.91:1, 8 MB max
• Reel frame1.91:1 to 9:16, at least 720 px
• Reel cover photo420 × 654 px
• ▶Reel lengthUp to 20 minutes
• ▶Reel through the publishing API3 s to 15 min, 300 MB
• Story video through the API3 to 60 seconds, 100 MB
• AaCarouselUp to 20 photos and videos
• AaCaption2,200 characters
• AaHashtags per post5
• AaHashtags and mentions per comment30 hashtags, 5 mentions

Specs by Beevi · always currentSources and change log on the full sheet