The best social media management platform for an agency depends on four things: approval workflows, multi-brand workspaces, reporting, and white-label options. Planable and Kontentino lead on client approvals, Sprout Social and Agorapulse on reporting and inbox, Cloud Campaign on white-label, and SocialPilot or Buffer on price. If making the posts is your biggest cost, Beevi writes and designs them for every brand, with no-login client approvals, but it has no reports or white-label.
Most agencies don't lose money on scheduling. They lose it on production: writing captions, making graphics, and chasing clients for a yes. A tool that only schedules leaves all of that on your team.
This guide covers what agencies and multi-brand teams really need, compares nine tools with prices checked in October 2026, and gives you a simple way to choose. (We make Beevi, so it's on the list. We include honest drawbacks for every tool, ours too. You can try Beevi free for 7 days, no card needed.)
What agencies need from a social media platform
A solo business can get by with a basic scheduler. An agency can't. Here is the short list that matters when you run many brands.
1. A separate workspace for each client
Each client should have its own space: accounts, calendar, brand rules and files. Nothing should leak from one brand to another. A post meant for a bakery should never land on a dentist's page.
2. Client approval without a login
Clients are busy. Most won't create an account just to say yes. The best tools let you send a review link that works on a phone, with no login. The client approves or asks for a change, and you get a record of it.
3. Seat math that doesn't punish growth
Many tools charge per user. That gets costly fast when you add a junior writer, a designer and a client reviewer. Check what a "seat" is, and whether clients count as one.
4. Production, not just publishing
Scheduling is the easy part. The real hours go into ideas, captions and images for every brand. Ask whether the tool helps make posts or only queues them.
5. Reporting
Clients want to see results each month. Some platforms have deep reports built in. Others don't, and you will need a separate analytics tool.
6. A clean handoff
Clients come and go. You should be able to hand a brand back, or hand a new one over, without rebuilding everything.
White-label, approvals, workspaces and reporting: how Beevi stacks up
Google's summaries for this topic name the same four needs again and again. Here is an honest check of where Beevi fits:
| Agency need | Beevi | Where to look if you need more |
|---|---|---|
| Approval workflows | Yes, on every plan, including Free. Clients approve from a no-login review link | Planable, Kontentino |
| Multi-brand workspaces | Yes. Local Business covers 2 brands; Social Manager covers many, with extra workspaces at $29 a month | Sendible, Metricool |
| Seats | Growth 2, Local Business up to 5, Social Manager unlimited | Buffer (no per-user fee) |
| Reporting and analytics | No. Beevi has no analytics or client reports | Sprout Social, Agorapulse |
| White-label | No white-label dashboard or reports | Cloud Campaign |
| Writing and designing posts | Yes. This is what Beevi is built for | Most others leave it to your team |
Other names you will see on agency shortlists include HeyOrca, a tool built for teams and agencies, Zoho Social, and Hootsuite's agency offer. For a longer list, Planable keeps a roundup of 11 agency tools.
How to manage multiple brands without mixing them up
The trick is one space per brand. In Beevi, each brand gets its own workspace with its own brand voice, colors, photos, saved styles and connected accounts. You can connect one account per platform (Facebook, Instagram, LinkedIn profile, LinkedIn Company Page, X, TikTok, YouTube) in each workspace. Recurring products or mascots stay consistent through visual collections.
A simple routine for many brands:
- Set up each brand once. Add the voice, colors and real photos before you make a single post.
- Batch by brand, not by day. Review one brand's whole week in one sitting.
- Send one review link per client per week. One deadline beats ten small asks.
- Keep reports in one tool. Use your analytics tool for the monthly client report.
On Beevi, Local Business covers 2 brands. The Social Manager plan is built for agencies running many brands from one login.
Comparison: agency-friendly platforms (prices checked October 2026)
| Platform | Starting price for teams | How it charges | Client approval | Best for |
|---|---|---|---|---|
| Beevi Social Manager | $500/month | Flat, unlimited seats, many brands | Yes, on every plan, with no-login review links | Agencies that want AI to write and design posts |
| Planable | $33 or $49 per workspace/month, yearly | Per workspace | Required approvals on the $49 plan | Visual review and sign-off |
| Kontentino Starter | €49/month, yearly (3 users) | Per plan, clients count as users | Internal and client approvals on Starter | Small agencies in Europe |
| SocialPilot Premium | $85/month, yearly (6 users) | Per plan | Client approval from Premium | Many accounts on a budget |
| Buffer Team | $10 per channel/month, yearly | Per channel, no per-user fee | Approvals on Team | Simple scheduling for a few brands |
| Sprout Social | $199 per seat/month (Standard), yearly | Per seat | Message approval from Professional; external approval on Advanced | Deep analytics and listening |
| Agorapulse | $79 per user/month (Standard), yearly | Per user | Check plan; strong team inbox | Agencies that reply to lots of comments |
| Sendible | See pricing page (Plus plan, 3 workspaces) | Per workspace, unlimited users on all plans | Assignment and approvals from Plus | Many client brands with a lean team |
| Hootsuite | $99 per user/month (Standard), yearly | Per user | Content approvals on Advanced ($399) | Large teams that need paid and organic together |
Prices change often, so check each vendor's page before you buy.
The platforms, one by one
Beevi: best when production is the bottleneck
Beevi is an AI social media manager. For each client brand, it learns the voice, colors and products, then plans the week, writes captions and designs images. You review and approve. It publishes to Instagram, Facebook, LinkedIn, X, TikTok and YouTube.
Each client gets its own workspace with its own brand profile and connected accounts. You can connect one account per platform in each workspace. Switching clients is a dropdown, not a new login. Clients can approve from a no-login link.
Drawbacks: Beevi has no analytics or client reports, so you will still need a reporting tool. It also has no shared inbox for replies.
The Social Manager plan is $500 a month with unlimited seats, and approvals come with every plan, including Free. Smaller teams can start on Growth ($100, 2 seats) or Local Business ($200, up to 5 seats and 2 brands). You can try it on one client brand free for 7 days, no card needed, and posts can also be lined up by hand with the social media scheduler.
Planable: best for visual approvals
Planable shows posts the way they will look live, and clients comment right on the post. Pricing is per workspace, which suits agencies with a few large clients.
Drawbacks: it does not write or design posts for you, and costs climb as you add workspaces.
Kontentino: best for small European agencies
Kontentino has client approvals on its entry plan, which is rare. Pricing is in euros.
Drawbacks: clients count as users, so a big client roster fills seats fast.
SocialPilot: best value for many accounts
SocialPilot gives you many social accounts for a low yearly price, with client approval from the Premium plan.
Drawbacks: the lower plans have fewer users and no client approval, and it does not create content.
Buffer: best for simple needs
Buffer charges per channel, not per user. For an agency with two or three small clients, that can be very cheap.
Drawbacks: costs grow with every channel you add, and it is a scheduler, not a production tool.
Sprout Social: best for analytics
Sprout has some of the deepest reports and listening tools on the market. Big-brand clients often expect it.
Drawbacks: per-seat pricing is high, and external approvals need the top plan.
Agorapulse: best for comments and DMs
Agorapulse puts every message and comment in one shared inbox, so a team can split replies by client. It charges per user.
Drawbacks: per-user pricing adds up as the team grows, and it does not write or design posts.
Sendible: best for many client brands
Sendible gives each client a workspace with its own profiles and queues, and every plan has unlimited users. That suits agencies that add brands often.
Drawbacks: the number of workspaces is capped by plan, and content is still made by your team.
Hootsuite: best for large teams
Hootsuite covers organic and paid social in one place, with mature team controls.
Drawbacks: content approvals sit on the Advanced plan at $399 per user per month.
Seat math: what a team of 4 really pays
Say your agency has 2 account managers, 1 designer and 1 writer, and you run 8 client brands. Here is a rough monthly cost, using the prices above:
| Platform | Rough math | About |
|---|---|---|
| Beevi Social Manager | Flat plan, unlimited seats | $500 |
| Sprout Social Standard | 4 seats × $199 | $796 |
| Hootsuite Advanced (for approvals) | 4 users × $399 | $1,596 |
| Planable $49 plan | 8 workspaces × $49 | $392 |
This is only the software bill. The bigger number is staff time. If a tool writes and designs the first drafts, your team spends its hours on strategy and client calls instead.
Handing brands to clients
Sometimes you build a brand's setup and then the client takes it over. Sometimes you win a client who already has a setup. Look for a tool where the brand profile, files and history live in one workspace you can pass along.
In Beevi, each brand lives in its own workspace, so moving one client does not touch the others. For more on running reviews across a team, see our social media collaboration tools guide and our step-by-step approval workflow.
How to pick: a 4-step check
- List your clients and channels. Count brands, platforms and people who need access, including clients.
- Find your bottleneck. Is it approvals, reporting, or making the posts? Pick the tool built for that.
- Do the seat math. Price your real team, not the starter plan.
- Test with one real client. Run a full week, from draft to approval to publish, before you move everyone.
Our verdict
If your agency's biggest cost is making posts for every brand, start with Beevi and pair it with a reporting tool. If approvals are the main pain and your team writes everything, Planable or Kontentino fit well. If clients demand deep analytics, budget for Sprout Social.
Want to see Beevi run a client brand? Start your free 7-day trial, see how it works for agencies and social media managers, or compare plans. You can also check our head-to-head pages, like Beevi vs Sprout Social and Beevi vs Hootsuite.
