How much does social media management cost?
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What 12 posts a month on 2 platforms costs in the US
Per month, before tax and ad spend. Published prices, checked October 9, 2026.
Freelancer
$250 to $500
Small agency
$500 to $1,550
Full-service agency
$2,000 to $25,000+
Beevi, for scale
$35 to $500
Freelancer
About 10 hours a month at $25 to $50 an hour.
One person. You brief them, approve the work, and cover for them when they are away.
Rate: Upwork, $25 to $50 an hour. Hours: 10 hours for 12 posts.
Small agency
The 5 published packages closest to what you picked. 4 of 5 reply to comments, 3 manage ads, 2 make video.
- Marketing House MediaOne platform · 16 posts · 1 platform$500
- LYFE MarketingGood · 12 posts · 2 platforms$750
- Lars Miller MediaStarter · 12 posts · 2 platforms$767
- LYFE MarketingBetter · 12 posts · 2 platforms$1,350
- LYFE MarketingBest · 20 posts · 2 platforms$1,550
Full-service agency
Every full-service price we found in the US. They price by scope, so posts and platforms do not move this line. 5 of 5 reply to comments, 3 manage ads, 2 make video.
- Fresh Content SocietyStarter · 2 platforms$2,000–$6,000
- WebFXSocial media management$3,000+
- Fresh Content SocietyGrowth$7,000–$12,500
- Fresh Content SocietyStrategic$13,000–$20,000
- Fresh Content SocietyEnterprise$25,000+
How the three ranges are worked out
Every number comes from a page anyone can open. We read 60 published packages from 21 agencies and posting services in four countries, plus Upwork's hourly rates for each country, on October 9, 2026. Nothing here is a private quote, and nothing is averaged from another price guide.
Freelancer is hours times rate. Hours are your posts times 0.83, from BeKonstructive's guide (12 posts take "around 10 hours per month minimum"), plus one hour a week if you want replies, the unit agencies sell replies in. The rate is Upwork's typical range for your country. Ads and content add Fiverr's typical order price for those categories ($152 and $114).
Small agency is the 5 published packages closest to what you picked: nearest post count first, then platforms, and a package that lacks an add-on you ticked counts as further away. The low end is the cheapest of them, the label in the middle is their median, and the top is the dearest. The card under the bar lists them, so you can check every one.
Full-service agency is every published full-service price in your country. These agencies price by scope, not by post, so your sliders do not move that line. We show it only when at least two agencies publish a price. In Canada none did.
Prices are monthly, in the provider's currency and before VAT or GST. Ad spend is never included. Upwork and Fiverr publish in US dollars; we convert them with the European Central Bank reference rates for October 8, 2026. Beevi's US dollar prices are converted the same way. Setup fees and minimum terms are in the notes. A dash in the table means the page did not say.
The limits are real: a few dozen price lists is a small sample, and the agencies that publish prices lean toward small business offers. Many full-service agencies only quote after a call, so their real prices can sit higher than the line shows.
Every published price we used
Checked October 9, 2026. Links go to the page each price was read from.
United States (USD, small agency n = 14, full-service n = 5)
| Provider and plan | Type | Per month | Posts | Platforms | Replies | Ads | Video |
|---|---|---|---|---|---|---|---|
| Feedbird10 posts. One account on each channel | Small agency | $99 | 10 | Not stated | |||
| $99 Social10 posts. Each extra channel adds $10 | Small agency | $99 | 10 | Not stated | |||
| $99 Social15 posts | Small agency | $149 | 15 | Not stated | |||
| $99 Social20 posts | Small agency | $189 | 20 | Not stated | |||
| $99 Social30 posts | Small agency | $279 | 30 | Not stated | |||
| Marketing House MediaOne platform. $200 onboarding, 6-month minimum | Small agency | $500 | 16 | 1 | |||
| LYFE MarketingGood | Small agency | $750 | 12 | 2 | |||
| Lars Miller MediaStarter. You supply the photos and video | Small agency | $767 | 12 | 2 | |||
| Marketing House MediaTwo platforms. $200 onboarding, 6-month minimum | Small agency | $900 | 32 | 2 | |||
| Marketing House MediaThree platforms. $200 onboarding, 6-month minimum | Small agency | $1,200 | 48 | 3 | |||
| LYFE MarketingBetter | Small agency | $1,350 | 12 | 2 | |||
| Lars Miller MediaGrowth. You supply the photos and video | Small agency | $1,427 | 16 | 3 | |||
| LYFE MarketingBest | Small agency | $1,550 | 20 | 2 | |||
| Lars Miller MediaPremium. You supply the photos and video | Small agency | $2,197 | 20 | 4 | |||
| Fresh Content SocietyStarter | Full-service | $2,000 to $6,000 | Not stated | 2 | |||
| WebFXSocial media management. Published as "starting at" | Full-service | $3,000+ | Not stated | Not stated | |||
| Fresh Content SocietyGrowth | Full-service | $7,000 to $12,500 | Not stated | Not stated | |||
| Fresh Content SocietyStrategic | Full-service | $13,000 to $20,000 | Not stated | Not stated | |||
| Fresh Content SocietyEnterprise | Full-service | $25,000+ | Not stated | Not stated |
Freelancer rate: $25 to $50 an hour (Upwork (United States)).
United Kingdom (GBP, small agency n = 7, full-service n = 6)
| Provider and plan | Type | Per month | Posts | Platforms | Replies | Ads | Video |
|---|---|---|---|---|---|---|---|
| 99socialBasic. Replies are an add-on from £40 an hour | Small agency | £99 | 13 | 2 | |||
| WriseMonthly plan. Engagement add-on £120 a month | Small agency | £99 | 9 | 2 | |||
| 99socialStandard. 4 videos a month | Small agency | £199 | 13 | 3 | |||
| Carrie-Ann Sudlow ConsultancyStay Visible | Small agency | £290 | 13 | 2 | |||
| 99socialPro. 6 videos a month | Small agency | £299 | 26 | 4 | |||
| Carrie-Ann Sudlow ConsultancyGrowth. One Meta ad campaign | Small agency | £480 | 22 | 2 | |||
| Carrie-Ann Sudlow ConsultancyAuthority. Up to 5 Meta ad campaigns | Small agency | £960 | 22 | 2 | |||
| The DoersStarter. 3-month minimum | Full-service | £2,250 | 12 | 1 | |||
| Social ChameleonTier 1 | Full-service | £3,499 | 16 | 2 | |||
| The DoersGrowth activated. 3-month minimum | Full-service | £3,500 | 24 | 2 | |||
| Social ChameleonTier 2 | Full-service | £4,499 | 24 | 3 | |||
| The DoersTop tier. 3-month minimum | Full-service | £4,750 | 24 | 3 | |||
| Social ChameleonTier 3 | Full-service | £5,999 | 30 | 3 |
Freelancer rate: $19 to $37 an hour (Upwork (United Kingdom)).
Australia (AUD, small agency n = 20, full-service n = 3)
| Provider and plan | Type | Per month | Posts | Platforms | Replies | Ads | Video |
|---|---|---|---|---|---|---|---|
| Humming WebStarter. Published as $99 including GST | Small agency | A$90 | 8 | 2 | |||
| Humming WebGrowth. Published as $149 including GST | Small agency | A$135 | 12 | 2 | |||
| Humming WebScale. Published as $199 including GST | Small agency | A$181 | 16 | 2 | |||
| PixoSoftTier 1. Engagement 1 hour a week | Small agency | A$399 | 9 | 2 | |||
| Sydney Social Media ManagersInstagram, 5 a week | Small agency | A$400 | 22 | 1 | |||
| Outspoken Entourage3 days a week | Small agency | A$525 | 13 | 2 | |||
| PixoSoftTier 2. Engagement 1 hour a week | Small agency | A$599 | 17 | 3 | |||
| Sydney Social Media ManagersInstagram plus stories | Small agency | A$600 | 22 | 1 | |||
| 3am Ideas10 posts | Small agency | A$625 | 10 | 3 | |||
| Outspoken Entourage5 days a week | Small agency | A$775 | 22 | 2 | |||
| Sydney Social Media ManagersInstagram, 4 a week plus daily stories | Small agency | A$800 | 17 | 1 | |||
| Outspoken Entourage7 days a week | Small agency | A$900 | 30 | 2 | |||
| 3am Ideas15 posts | Small agency | A$950 | 15 | 5 | |||
| BeKonstructive MarketingOne platform | Small agency | A$960 | 9 | 1 | |||
| Sydney Social Media ManagersInstagram, 5 a week plus daily stories | Small agency | A$1,200 | 22 | 1 | |||
| PixoSoftTier 3. Engagement 3 hours a week | Small agency | A$1,499 | 17 | 4 | |||
| 3am IdeasVideo and Reels. 15 to 20 posts and 2 to 4 videos | Small agency | A$1,650+ | 18 | 5 | |||
| BeKonstructive MarketingTwo platforms. Replies 30 minutes a week | Small agency | A$1,800 | 14 | 2 | |||
| PixoSoftTier 4. 7 to 12 posts a week | Small agency | A$2,999 | 41 | 5 | |||
| BeKonstructive MarketingThree platforms. Replies 1 hour a week | Small agency | A$3,120 | 20 | 3 | |||
| SOUP AgencyOrganic, entry | Full-service | A$2,000+ | 8 | 2 | |||
| SOUP AgencyOrganic, mid. 5 Reels and 10 static posts | Full-service | A$4,800 | 15 | 2 | |||
| SOUP AgencyOrganic, top | Full-service | A$7,500+ | 20 | 2 |
Freelancer rate: $20 to $35 an hour (Upwork (Australia)).
Canada (CAD, small agency n = 5, full-service n = 0)
| Provider and plan | Type | Per month | Posts | Platforms | Replies | Ads | Video |
|---|---|---|---|---|---|---|---|
| Social MarketerStarter | Small agency | CA$884 | 10 | 2 | |||
| Asset Digital CommunicationsSocial Media Essentials. $1,000 setup fee | Small agency | CA$1,000 to CA$1,500 | 5 | 2 | |||
| Social MarketerSmall business | Small agency | CA$1,327 | 20 | 3 | |||
| Asset Digital CommunicationsSocial Growth Value. $1,000 setup fee | Small agency | CA$1,500 to CA$1,999 | 9 | 4 | |||
| Social MarketerPro + Video + Boost. 3 videos and 4 to 8 boosts a month | Small agency | CA$1,956 | 22 | 4 |
Freelancer rate: $20 to $39 an hour (Upwork (Canada)).
What other price guides say
These are not used in the math, because they publish a range without the packages behind it. They are here so you can compare.
- WebFX: Monthly packages and retainers: $500 to $5,000. Hourly: $35 to $150.
- Bark (US): Average $1,500 a month, from $400 to $3,000 and up.
- Bark (UK): Average £450 a month, £300 at the lower end to £800 at the higher end.
- Bark (Australia): Average package A$500 to A$900 a month.
- Cemoh rate guide (Australia): Contractor average A$69 an hour, A$557 a day, ex GST.
- Cloud Campaign: Basic $500 to $2,000, mid-tier $2,000 to $5,000, premium $5,000 to $15,000 and up.
- Sprout Social: A basic program $500 to $5,000 a month; a comprehensive one about $5,000.
Where Beevi fits, honestly
Beevi is software, not an agency. It learns your brand, drafts posts for six platforms, makes the images, and schedules and publishes what you approve. You approve every post before it goes live. Nobody at Beevi runs your account.
What it does not do: reply to comments or messages for you, run paid ads, or come to your business to take photos or film. If you need those, a person or an agency is the right buy, and the ranges above are what that costs.
- Solopreneur: $35 a month, 50 credits
- Growth: $100 a month, 150 credits
- Local Business: $200 a month, 300 credits
- Social Manager: $500 a month, 800 credits
A written post draft costs 2 credits; images cost extra credits that depend on the image model. Prices from the Beevi pricing page, billed in US dollars.
Want the cost of doing it yourself?
Your own hours are not free. The social media time calculator turns your weekly hours into a yearly number in money, workdays and weekends, so you can put it next to these prices.
Questions people ask
How much does it cost to have someone manage your social media?
In the US, published small agency packages run from $99 to $2,197 a month (median $759), as of October 2026. For 12 posts a month on 2 platforms, the closest packages cost $500 to $1,550. A freelancer at Upwork's typical rates would be about $250 to $500 for the same work. Full-service agencies publish prices from $2,000 a month.
How much should I pay a social media manager per hour?
Upwork puts the typical freelance social media manager at $25 to $50 an hour in the United States and $19 to $37 (in US dollars) in the United Kingdom. Agencies bill more: Cloud Campaign's pricing guide puts agency hours at $75 to $300 or more, because the price covers a team and an account manager.
What is included in a social media management package?
Almost every package includes writing and designing posts and scheduling them. Replies, video and paid ads are where packages differ: of the 14 US small agency packages, 8 include replies to comments, 2 make video and 3 manage ads. Ad spend is never included. Setup fees and minimum terms are common, so read the notes in the table.
Is it worth paying a social media manager?
It is worth it when your time is worth more than the fee and you post often enough to need the help. Work out what the hours cost you first: the social media time calculator turns your weekly hours into a yearly number you can compare with these prices.
Why do full-service agencies cost so much more?
They sell a team: strategy, original content, community management and reporting, often with a monthly meeting and a minimum term. In the UK, the full-service price lists we found run from £2,250 to £5,999 a month before VAT. Many agencies do not publish prices at all, so real quotes can be higher.
Where do these prices come from?
Only from public pages: agencies' own price lists, Upwork's rate pages per country and Fiverr's cost guide. Every package links to the page we read, and we checked them all in October 2026. Nothing is a quote we could not see, and no number is made up.
More free tools
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When you want the posts written for you
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