How much does social media management cost?

Pick your country, platforms and posts a month. See what agencies and freelancers charge.

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Where your business is

Only countries with enough published prices. Shown in USD, before tax.

Platforms

Instagram, Facebook, LinkedIn, TikTok, X: each one you want covered.

12 posts, about 3 a week
460
Also want

What 12 posts a month on 2 platforms costs in the US

Per month, before tax and ad spend. Published prices, checked October 9, 2026.

Freelancer

$250 to $500

$375

Small agency

$500 to $1,550

$767

Full-service agency

$2,000 to $25,000+

$9,750

Beevi, for scale

$35 to $500

Solopreneur: $35 a monthGrowth: $100 a monthLocal Business: $200 a monthSocial Manager: $500 a month

Freelancer

About 10 hours a month at $25 to $50 an hour.

One person. You brief them, approve the work, and cover for them when they are away.

Rate: Upwork, $25 to $50 an hour. Hours: 10 hours for 12 posts.

How the three ranges are worked out

Every number comes from a page anyone can open. We read 60 published packages from 21 agencies and posting services in four countries, plus Upwork's hourly rates for each country, on October 9, 2026. Nothing here is a private quote, and nothing is averaged from another price guide.

Freelancer is hours times rate. Hours are your posts times 0.83, from BeKonstructive's guide (12 posts take "around 10 hours per month minimum"), plus one hour a week if you want replies, the unit agencies sell replies in. The rate is Upwork's typical range for your country. Ads and content add Fiverr's typical order price for those categories ($152 and $114).

Small agency is the 5 published packages closest to what you picked: nearest post count first, then platforms, and a package that lacks an add-on you ticked counts as further away. The low end is the cheapest of them, the label in the middle is their median, and the top is the dearest. The card under the bar lists them, so you can check every one.

Full-service agency is every published full-service price in your country. These agencies price by scope, not by post, so your sliders do not move that line. We show it only when at least two agencies publish a price. In Canada none did.

Prices are monthly, in the provider's currency and before VAT or GST. Ad spend is never included. Upwork and Fiverr publish in US dollars; we convert them with the European Central Bank reference rates for October 8, 2026. Beevi's US dollar prices are converted the same way. Setup fees and minimum terms are in the notes. A dash in the table means the page did not say.

The limits are real: a few dozen price lists is a small sample, and the agencies that publish prices lean toward small business offers. Many full-service agencies only quote after a call, so their real prices can sit higher than the line shows.

Every published price we used

Checked October 9, 2026. Links go to the page each price was read from.

United States (USD, small agency n = 14, full-service n = 5)

Provider and planTypePer monthPostsPlatformsRepliesAdsVideo
Feedbird10 posts. One account on each channelSmall agency$9910Not stated
$99 Social10 posts. Each extra channel adds $10Small agency$9910Not stated
$99 Social15 postsSmall agency$14915Not stated
$99 Social20 postsSmall agency$18920Not stated
$99 Social30 postsSmall agency$27930Not stated
Marketing House MediaOne platform. $200 onboarding, 6-month minimumSmall agency$500161
LYFE MarketingGoodSmall agency$750122
Lars Miller MediaStarter. You supply the photos and videoSmall agency$767122
Marketing House MediaTwo platforms. $200 onboarding, 6-month minimumSmall agency$900322
Marketing House MediaThree platforms. $200 onboarding, 6-month minimumSmall agency$1,200483
LYFE MarketingBetterSmall agency$1,350122
Lars Miller MediaGrowth. You supply the photos and videoSmall agency$1,427163
LYFE MarketingBestSmall agency$1,550202
Lars Miller MediaPremium. You supply the photos and videoSmall agency$2,197204
Fresh Content SocietyStarterFull-service$2,000 to $6,000Not stated2
WebFXSocial media management. Published as "starting at"Full-service$3,000+Not statedNot stated
Fresh Content SocietyGrowthFull-service$7,000 to $12,500Not statedNot stated
Fresh Content SocietyStrategicFull-service$13,000 to $20,000Not statedNot stated
Fresh Content SocietyEnterpriseFull-service$25,000+Not statedNot stated

Freelancer rate: $25 to $50 an hour (Upwork (United States)).

United Kingdom (GBP, small agency n = 7, full-service n = 6)

Provider and planTypePer monthPostsPlatformsRepliesAdsVideo
99socialBasic. Replies are an add-on from £40 an hourSmall agency£99132
WriseMonthly plan. Engagement add-on £120 a monthSmall agency£9992
99socialStandard. 4 videos a monthSmall agency£199133
Carrie-Ann Sudlow ConsultancyStay VisibleSmall agency£290132
99socialPro. 6 videos a monthSmall agency£299264
Carrie-Ann Sudlow ConsultancyGrowth. One Meta ad campaignSmall agency£480222
Carrie-Ann Sudlow ConsultancyAuthority. Up to 5 Meta ad campaignsSmall agency£960222
The DoersStarter. 3-month minimumFull-service£2,250121
Social ChameleonTier 1Full-service£3,499162
The DoersGrowth activated. 3-month minimumFull-service£3,500242
Social ChameleonTier 2Full-service£4,499243
The DoersTop tier. 3-month minimumFull-service£4,750243
Social ChameleonTier 3Full-service£5,999303

Freelancer rate: $19 to $37 an hour (Upwork (United Kingdom)).

Australia (AUD, small agency n = 20, full-service n = 3)

Provider and planTypePer monthPostsPlatformsRepliesAdsVideo
Humming WebStarter. Published as $99 including GSTSmall agencyA$9082
Humming WebGrowth. Published as $149 including GSTSmall agencyA$135122
Humming WebScale. Published as $199 including GSTSmall agencyA$181162
PixoSoftTier 1. Engagement 1 hour a weekSmall agencyA$39992
Sydney Social Media ManagersInstagram, 5 a weekSmall agencyA$400221
Outspoken Entourage3 days a weekSmall agencyA$525132
PixoSoftTier 2. Engagement 1 hour a weekSmall agencyA$599173
Sydney Social Media ManagersInstagram plus storiesSmall agencyA$600221
3am Ideas10 postsSmall agencyA$625103
Outspoken Entourage5 days a weekSmall agencyA$775222
Sydney Social Media ManagersInstagram, 4 a week plus daily storiesSmall agencyA$800171
Outspoken Entourage7 days a weekSmall agencyA$900302
3am Ideas15 postsSmall agencyA$950155
BeKonstructive MarketingOne platformSmall agencyA$96091
Sydney Social Media ManagersInstagram, 5 a week plus daily storiesSmall agencyA$1,200221
PixoSoftTier 3. Engagement 3 hours a weekSmall agencyA$1,499174
3am IdeasVideo and Reels. 15 to 20 posts and 2 to 4 videosSmall agencyA$1,650+185
BeKonstructive MarketingTwo platforms. Replies 30 minutes a weekSmall agencyA$1,800142
PixoSoftTier 4. 7 to 12 posts a weekSmall agencyA$2,999415
BeKonstructive MarketingThree platforms. Replies 1 hour a weekSmall agencyA$3,120203
SOUP AgencyOrganic, entryFull-serviceA$2,000+82
SOUP AgencyOrganic, mid. 5 Reels and 10 static postsFull-serviceA$4,800152
SOUP AgencyOrganic, topFull-serviceA$7,500+202

Freelancer rate: $20 to $35 an hour (Upwork (Australia)).

Canada (CAD, small agency n = 5, full-service n = 0)

Provider and planTypePer monthPostsPlatformsRepliesAdsVideo
Social MarketerStarterSmall agencyCA$884102
Asset Digital CommunicationsSocial Media Essentials. $1,000 setup feeSmall agencyCA$1,000 to CA$1,50052
Social MarketerSmall businessSmall agencyCA$1,327203
Asset Digital CommunicationsSocial Growth Value. $1,000 setup feeSmall agencyCA$1,500 to CA$1,99994
Social MarketerPro + Video + Boost. 3 videos and 4 to 8 boosts a monthSmall agencyCA$1,956224

Freelancer rate: $20 to $39 an hour (Upwork (Canada)).

What other price guides say

These are not used in the math, because they publish a range without the packages behind it. They are here so you can compare.

  • WebFX: Monthly packages and retainers: $500 to $5,000. Hourly: $35 to $150.
  • Bark (US): Average $1,500 a month, from $400 to $3,000 and up.
  • Bark (UK): Average £450 a month, £300 at the lower end to £800 at the higher end.
  • Bark (Australia): Average package A$500 to A$900 a month.
  • Cemoh rate guide (Australia): Contractor average A$69 an hour, A$557 a day, ex GST.
  • Cloud Campaign: Basic $500 to $2,000, mid-tier $2,000 to $5,000, premium $5,000 to $15,000 and up.
  • Sprout Social: A basic program $500 to $5,000 a month; a comprehensive one about $5,000.

Where Beevi fits, honestly

Beevi is software, not an agency. It learns your brand, drafts posts for six platforms, makes the images, and schedules and publishes what you approve. You approve every post before it goes live. Nobody at Beevi runs your account.

What it does not do: reply to comments or messages for you, run paid ads, or come to your business to take photos or film. If you need those, a person or an agency is the right buy, and the ranges above are what that costs.

  • Solopreneur: $35 a month, 50 credits
  • Growth: $100 a month, 150 credits
  • Local Business: $200 a month, 300 credits
  • Social Manager: $500 a month, 800 credits

A written post draft costs 2 credits; images cost extra credits that depend on the image model. Prices from the Beevi pricing page, billed in US dollars.

Want the cost of doing it yourself?

Your own hours are not free. The social media time calculator turns your weekly hours into a yearly number in money, workdays and weekends, so you can put it next to these prices.

Questions people ask

How much does it cost to have someone manage your social media?

In the US, published small agency packages run from $99 to $2,197 a month (median $759), as of October 2026. For 12 posts a month on 2 platforms, the closest packages cost $500 to $1,550. A freelancer at Upwork's typical rates would be about $250 to $500 for the same work. Full-service agencies publish prices from $2,000 a month.

How much should I pay a social media manager per hour?

Upwork puts the typical freelance social media manager at $25 to $50 an hour in the United States and $19 to $37 (in US dollars) in the United Kingdom. Agencies bill more: Cloud Campaign's pricing guide puts agency hours at $75 to $300 or more, because the price covers a team and an account manager.

What is included in a social media management package?

Almost every package includes writing and designing posts and scheduling them. Replies, video and paid ads are where packages differ: of the 14 US small agency packages, 8 include replies to comments, 2 make video and 3 manage ads. Ad spend is never included. Setup fees and minimum terms are common, so read the notes in the table.

Is it worth paying a social media manager?

It is worth it when your time is worth more than the fee and you post often enough to need the help. Work out what the hours cost you first: the social media time calculator turns your weekly hours into a yearly number you can compare with these prices.

Why do full-service agencies cost so much more?

They sell a team: strategy, original content, community management and reporting, often with a monthly meeting and a minimum term. In the UK, the full-service price lists we found run from £2,250 to £5,999 a month before VAT. Many agencies do not publish prices at all, so real quotes can be higher.

Where do these prices come from?

Only from public pages: agencies' own price lists, Upwork's rate pages per country and Fiverr's cost guide. Every package links to the page we read, and we checked them all in October 2026. Nothing is a quote we could not see, and no number is made up.

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