What to post today: Thanksgiving (Canada)

The page reads the date from your own device, so it turns over at your midnight, not ours. When a day has more than one occasion, it leads with the one a small business is most likely to plan around: shopping days and big holidays first, then days of remembrance, public holidays, awareness days, and last the fun food and novelty days. The others are one tap away.

The three post ideas follow the kind of day. A food day gets a behind-the-scenes clip, a customer question and an offer you only post if it is real. A day of remembrance never gets an offer: a quiet line, your hours, and a way to help. A public holiday is mostly about your hours. When nothing is on, you get an idea for the weekday instead, such as answering a customer question on a Tuesday or showing the team on a Friday. Those work any week.

The countdown always points at the next date worth planning a week ahead, such as Halloween, Black Friday or Diwali. In the Global view it skips dates kept in only one country.

This page uses the same list as the social media holiday calendar. A fun day such as National Pizza Day is listed only when National Today and a second source, usually the Wikipedia list of food days, agree on the date. UN days follow the UN list of observances, and UK bank holidays follow GOV.UK. Easter and the Hebrew-calendar holidays are computed, so no one types them in by hand. Eid is left out, because its date depends on the moon sighting.

The US, the UK, Canada, Australia and Israel are curated by hand. Public holidays for 200+ other countries come from date-holidays, under CC BY 3.0, without regional holidays.

The feed is a standard iCalendar subscription. Each date is an all-day event marked free, so it never blocks a meeting, and its notes hold the hashtag, a post idea and a link back to that day on this page.

• Google Calendar: press Add to Google Calendar and confirm. On a phone, add it on the web first; it then shows in the app.
• Apple Calendar: press Apple Calendar on a Mac, iPhone or iPad and choose Subscribe.
• Outlook: press Outlook, or paste the feed link under Add calendar, Subscribe from web.

Writing a post or a newsletter about social media holidays? You are welcome to link the feed directly: https://beevi.ai/tools/what-to-post-today/calendar.ics. Add ?country=gb or any two-letter country code for one country. The format follows RFC 5545.