Brand colors by industry

For each industry we took one published ranking and its top entries, then opened each brand's own homepage. The primary color is the most common non-neutral color in the brand's logo file: every pixel of the logo is read, black, white and gray pixels are set aside, and the biggest group of similar hues wins. The secondary color, where there is one, is the next group at least 40 degrees around the color wheel that covers at least 15% of the logo's colored pixels.

A logo with almost no color is a black, gray or white logo. A dark one is recorded as its dark color. A white one (made to sit on a dark header) tells us nothing, so the brand's app icon or the site's own theme color is read instead.

Then every brand was checked by eye, logo beside swatch, on contact sheets. Where the homepage blocked automated reading, or the "logo" turned out to be a campaign banner, a partner badge or a product photo, the hex was sampled from the logo file on the brand's Wikipedia article instead. Of the 503 brand rows, 288 come from the homepage logo, 73 from the app icon, 51 from the site's theme color and 91 from the Wikipedia logo file. Colors were read on 2026-10-09.

The limits, plainly. A brand is counted once, by its primary color, even when its identity uses two or three. A hex read from a screen file can differ by a few shades from the official brand book. Multicolor logos (Google, Microsoft, NBC) are counted by their single largest color. Sub-brands that live on a parent's website (Hampton on hilton.com) were read from that sub-brand's own page or logo file, and left out when only the parent's mark was there. A brand that appears in two rankings (Google is in both tech and media) counts in both. The color families are hue bands: deep navy is blue, dark brown-orange is brown, and anything below 15% saturation is black or gray.

One ranking per industry, the top entries in that ranking's order. A few entries were left out when no single brand website could be confirmed; each industry lists them when you open it.

The full table, with every hex code, is in the CSV download. Brand names are used to identify the brands. No logos are reproduced on this page.

Find the industry you sell in and look at its row. If one color covers most of it, matching that color makes you look like the category. That can be the point, but it will not make you memorable. An empty family is the opposite: harder to read as "a bank" or "a law firm" at first glance, easy to remember once seen.

Then type your current color into the checker. If it sits in the most crowded family of your industry, you do not need to rebrand: a distinct second color, a bolder shade or a consistent photo style can do the separating. Whatever you pick, use the exact same hex on every post, page and sign.